What makes a successful mobile casino? The answer is more sophisticated than you think. It takes more than some good games and generous bonuses to make a player happy. After all, so many of the same games appear at other mobile casinos. Why should remain with one when another, far superior specimen exists out there? So what more does a mobile casino need if it wants any chance of standing out in a saturated market? Today at Fortune Frenzy, we’ll explain how to create a successful mobile casino with a simple five step guide.
1. Longevity
We’d like to believe that when we join with a mobile casino, we’re with that casino for life. We don’t want to have to go through the bother of having to search for another one unless we absolutely have to. So how does a mobile casino achieve longevity?
The answer lies in its use of promotions. It is always best for a mobile casino to promise the player a long-term promotion scheme so as to make sure that they stay. The nature of the promotion can vary: it can be 100 extra spins a day or a 5% cash bonus at the end of every month — whatever it takes to keep the players happy and coming back for more! So long as it has that element of longevity to it, then it is guaranteed not to fade into the woodwork mere weeks after launching.
2. A USP
For those unacquainted with business terms, a USP stands for Unique Selling Point. Basically, anything you’re selling has to have something unique about it. Otherwise, why should a consumer bother with it? What makes you different from you competitor?
A USP is exactly what a mobile casino needs if it has any hope of making an impact. This unique characteristic can be anything from a promotion or simply how the website is laid out. Just so long as there’s something that makes you stand out from the crowd.
The more unique your casino, the better. There are far too many out there already that are almost indescribable from each other with similar promotions and even similar games. At Fortune Frenzy, we pride ourselves for giving a wide rage of some of the best games on the market, designed entirely with mobile betting in mind.
3. Mobility
These days, this factor is essential for mobile casinos seeing as more and more players are gambling from their mobile devices rather than at home from their PCs. Having mobility makes a casino look more competent and makes it a lot more convenient for the player.
But it’s not enough for a mobile casino to be accessible from a device other than a desktop computer. Part of this should encompass payment methods. Paying by phone bill, for instance, should be the most basic requirement.
It’s all fine for a mobile casino to have PayPal, Neteller and all these other e-wallet services but what if a player has none of those? All that’s required for mobile payments is to have a mobile number and we’re sure almost everyone has one of those.
4. Variety
A key element which we think could be the difference between gaining a new player or losing them forever, it’s important that a mobile casino has variety in its content. This, by all means, doesn’t mean a casino has to just promote one type of gambling. They could offer sports betting alongside mobile slots as well as bingo.
However, it’s important that there isn’t too much variety as this can overwhelm players and turn them away from the casino. With too much going on, it’s very easy to become disorganized and make it seem like the site lacks focus. Our best approach would be to pick a form of gambling to specialize in and stick to it, providing as much in that field as possible.
You can offer different forms of gambling if you take this approach, but it would be best to show what your site focuses on above all else. For us at Fortune Frenzy, we would definitely say that we specialize in slots but that isn’t to say we can’t open a bingo room later down the line.
5. A Good Design
This may sound obvious, but hear us out. A poorly designed website never has a long-life and if it does its often because its kept open for people to laugh at. A mobile casino has to be well-designed in order to become successful.
By well-designed we don’t just mean ‘look pretty’ either. The design has to be economic, easy on the eyes and completely navigable from the home page. Unfortunately, a lot of mobile casinos seem to think that making a really flashy website constitutes as a well-designed website, yet their users find all the flash insufferably gimmicky and look somewhere else.
For a well designed casino, have all the main webpages at the top so that users can see what they’re in for while keeping all the necessary admin pages down below so that they can scroll down if they need to. It’s also important to consider how your website will look on other devices. Fortunately, most website builders take this into account now for more user-friendly access.
