The mobile technology giant, who has faced continually decreasing profits in recent years, has 
published an open letter to its customers reassuring them about their future in the market.
Published this morning, in the letter the group admits to “challenging times” but the company stands firm that “you can continue to count on Blackberry”. According to the firm, they are taking every measure to investigate the problems they have been criticised with and to move its technology on.
This letter was released days after the research firm Gartner recommended that Blackberry users move on to alternative mobile technology.
In the second quarter, Blackberry has made a net loss of $965m dollars and has agreed a $4.7bn sale to Fairfax Financial, who currently its biggest shareholder. This came even after the launch of a brand new range of smartphones, which failed to reinvigorate any fresh interest in the brand.
As a result, the brand has had to restructure the business, cutting 40% of its global workforce. In the letter, Blackberry even outlines budget cuts as high as 50%, though it emphasises the fact that it has “substantial cash on hand and a balance sheet that is debt free.”
This letter was also published on the same day that HTC’s new fingerprint “phablet” was unveiled after being leaked on the internet. The One Max is powered by Android and boasts a fingerprint scanner and a 5.9 inch screen. It is the “phablet-sized” version of its flagship model, which has a positive response from the public, but was essentially outsold by Samsung’s Galaxy S4.
