A great deal of independent gamemakers have grouped together in protest as makers of the Candy Crush saga have trademarked the word ‘candy’ in a bid to protect its popular game, the 
Candy Crush Saga.
In response to the trademarking of the term within Europe many gamemakers and developers have joined together in objection, and are attempting to create games using the word ‘candy’ before the final deadline kicks in.
More than 100 games with the word ‘candy’ in the title have thus far been created according to the Candy Jam webpage, the name of the project, with the site arguing that the protest is a reaction against the bullying nature of the trademarking move. The webpage goes on to explain that King.com’s move to protect its game series has become an issue of “freedom and creativity.”
King.com has told at least one independent gamemaker that they are not to use the word ‘candy’ in the title for their game.
Trademark Trolling
In order to place even more pressure on the gaming giant, the Candy Jam webpage has further encouraged other indie game developers to create their own games that use the word ‘saga’ in the title. King.com is equally keen to trademark the term, and the developers have been given until today to submit these games before they will be investigated.
Now the deadline has been reached as many as 244 games have been submitted, with titles including ‘Candy Crushes Pirate Saga’, ‘ThisGameIsNotAboutCandy’ and ‘King’s Candy – Saga at the end of Greed’.
King.com is yet to comment on the fight against the trademark move and the various games that have been created.
