The internet has impacted every facet of our modern lives. Everything is a smart this or a smart that.

Today, you could end up a celebrity, an internet sensation merely by the number of virtual clicks you or your content receives. Broadway is now the old-way as TV monitors, tablets and smartphones replace the stage, by opening up a window to thousands, millions even, of keen and content hungry viewing patrons.

Gone are the stuffy sensibilities of enjoying pop culture pre-’internet of things’. Forget the excitement and buzz of actually queuing up for the latest record release, you can download it in seconds on your tablet or phone as you sit at home in your pyjamas. It’s a high-tech revolution.


Popular consumption

Today, you, the consumer of pop, are able to immerse yourself into any given experience through your various communication tools, anywhere. Technology has allowed popular culture to morph into an experience not just in the tangible form but on many different sensory plains.

With the continual diminishing cost of high-end technology and the advent of smarter more sophisticated smartphones and other gadgetry – millions of us are equipped with the ability to produce content, our our brand of popular culture, all of the time.

Technology hasn’t just allowed us create, it allows us to experience and access thoughts and ideas previously unimaginable. Having an opinion matters, vloggers are the new rock-stars, and the engaging consumer savvy brands are the new heroes.



The danger of course is the inevitable issue of ‘information overload’ where the consumer is continually submerged in swathes of new content and experiences. This effect can dampen, even damage the way we look for new pop culture experiences. All this ultimately manifests itself via a collective shift in the way we want our popular culture to look, sound and feel.

Popular culture is by no means a victim of this high-tech revolution. The genre’s very nature is about evolution and discovering the ‘new’. Only human behaviour can dictate and shape our popular culture narrative.

Technology is just a mere tool, helping us to hammer out its direction.


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